New App Makes Gamifying the Responder with a Prize Draw Easy


Gaggletag has introduced an app that can be used on a phone to quickly make a draw from participants of a Gaggletag Responder campaign while at the event.

The organiser of the event can choose which Gaggletags – related to specific products, objects, locations and so on – participants needed to have shared in photos in order to enter.  They choose the number of winners and the app makes a draw at random and produces a list of winners, together with their Twitter user details, that can be saved as a record.

Being able to do this while at the event allows the winners to be informed as part of the activity and respond, so generating more buzz. And by allowing the organiser to select the period of time the shares and responses needed to have taken place during, the Gaggletag Responder Draw App allows multiple draws as part of a single Responder campaign, on different days for instance.