Madrid sees first trial of the Gaggletag Responder

CRRnEMnWUAAztzLThe Gaggletag Responder made its first public outing at CPhi Worldwide in Madrid in October, letting visitors to the World’s leading Pharmaceutical Industry event quickly grab extra information about showcased innovations on the go by just tweeting a photo.

Gaggletags were deployed alongside 25 products being featured in show’s Innovation Gallery. By tweeting a photo of the installation, interested attendees were immediately sent a link to a product webpage in a reply from the CPhiWW Twitter account.

The event was a great opportunity to trial the solution in a real world event environment and has helped hone our deployment experience. We’ve found, for instance that the use of a tag of under 4cm in diameter is perfectly adequate for this sort of close engagement and that placing Gaggletags behind glass does not prevent them being detected successfully.