The Real World Cookie

Putting You in the Picture

To Turn Physical Experiences

Into Digital Relationships

What is GaggleTag

A Gaggletag is The Real World Cookie – a discrete visual marker that brands and businesses can drop in the vicinity of their activity in the Real World to track people in the Digital World through their shared photos.

44247129_mAnd when combined with a call to action, our powerful tag can also activate physical marketing with a pain-free interaction that delivers instant content such as vouchers, product purchase pages, app downloads, videos and so on.


How Does GaggleTag Work

Get GaggleTag

We’ve launched the two innovative services below by integrating Gaggletag technology with Twitter and Facebook. They are designed to provide activation and gamification in Physical Retail, Events, Out of Home Advertising, Tourism and more. We also have a photo tracking service in the works that integrates Instagram and we’re keen to work with others to develop new applications through our Gaggletag API, be it tracking, filtering, interaction or anything else.


Our location gamification platform opens up real world treasure hunts that are scored automatically without needing a new app or relying on the vagaries of GPS.

Hunts can be joined by just sharing a trigger word with us on Twitter or Facebook. Players are sent clues to locations and simply sending a photo that includes a Gaggletag automatically verifies they’ve found the location, offers up information about that location and calls back a clue to the next stop on the hunt.

Treasure hunts are great way to encourage exploration and group bonding, be it in a Retail, Corporate, Tourism or an Event environment. And Tweet-go-Seek is the easiest way to run one.

Find out more about Tweet-go-Seek here>>

Gaggletag Responder

The Responder integrates with Twitter to distribute content and establish a relationship with a consumer on the go.

Just sharing a photo that includes a unique campaign Gaggletag, plus a simple brand or product #hashtag, calls back a specific response instantly and directly from that Brand with a link to a web-page, a video, a coupon, an app download and so on.  Plus, because it’s happening on social media, the engagement amplifies buzz around the Brand and campaign.

We believe it can drive real value in Out of Home Advertising, Events, Retail, Museums and Galleries, and residential property. With a Responder campaign we can supply tracking data, tools to review campaign photos and a gamification solution that facilitates prize draws based on tags users have found.

Find out more about the Gaggletag Responder here>>



Who is GaggleTag

The Gaggletag leadership team comprise experts in the fields of digital media, marketing and technology with a proven track record in working with some of the world’s leading brands and delivering major projects that transform the way the world communicates


Gideon Summerfield is a digital media leader, spending the first half of his career as a journalist, winning awards for tracking the transformation of digital technology on the media and marketing industries. He went on to become a practitioner in the agency world, helping to shift the businesses of the likes of Tesco, BT and Shell as well as a number of start-ups. Latterly he has been applying his vision in transforming television, at the BBC, working with the likes of Samsung, Sony and Xbox to deploy the pioneering on-demand app iPlayer; with leading YouTube partner Base79 and on Sky Q. Currently he is Head of Product at Smart Home Leader Hive.


Martin Ward is the Experiential Marketing expert on the team. After a successful career in graphic design – specialising in youth, music and fashion brands and products –he set up his own business in 2009 developing innovative eco-friendly branded merchandise for the event marketing industry. His company Onion Media has worked on events with brands as varied as BP, The Guardian, Baccardi, Visa, Bayer, the Kia Oval, Goodwood Circuit and Tennents Lager and he has built strong working relationships with some of the best experiential marketing agencies in the UK.


James Pullicino has vast experience delivering complex technology solutions for the online media markets. he brings to Gaggletag over 10 years of senior management experience in both public and venture-backed companies. Starting out as a software engineer he quickly transitioned to roles that led the definition of solutions and managing teams and suppliers delivering them. Most recently he has worked at the BBC, Amazon, Barclays and Sky, leading teams delivering high profile and successful innovation projects such as BBC iPlayer, Lovefilm and NOW TV.

Welcome Developers

If you’re a developer and want to play with our visual cookie technology  for free with your own applications please apply today. Authorised developers will get a set of sample Gaggletags plus a key to use our cloud-based API which makes it simple to identify your tags in any photograph you point it at. If you’re already an authorised Gaggletag Developer please login below.